Chat rooms provide 38% of online sales (Shopolog.ru). Millennials - born from 1980 to 2000, spend over $ 600 billion annually in the US alone and prefer online chats to other communication channels.
Pricing is hard. You ask the target audience: “How much will you pay for a service or product?”, And in practice you get something else. You try to supplement a profitable offer with upsell and cross-selling - and sales of the product fall (but it would seem).