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In matters of service and customer service, there is always something to strive for. High quality service from the point of view of the organization may not work with a specific client and his specific issues. In this case, you should pay attention to the service standards, and not follow the lead of the client's loyalty. Service should work like a conveyor belt: accurate, fast, efficient and the same everywhere. You can never know in advance whether the client will return tomorrow, whether the company was able to solve his problems, whether he is satisfied with the service. This shouldn't affect the quality of your service.

Models of such service are found in large companies, where all efforts are directed to the automation of processes, including customer service. Until recently, this was their competitive advantage, but today, when consumer demands for personalized service are growing, this has become their weak point.

The use of an autoinformer has become a common practice. The recorded voice seems to be polite, but does not cause motivation to wait for a response from a real person for 40 minutes. Individual attention to each client becomes the path to success and victory over competitors.

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