It is important for an employee to be aware of their importance and have the opportunity for self-realization. Also, a favorable environment in the team affects his work efficiency. But many managers do not pay attention to intangible motivation.
Pricing is hard. You ask the target audience: “How much will you pay for a service or product?”, And in practice you get something else. You try to supplement a profitable offer with upsell and cross-selling - and sales of the product fall (but it would seem).